Legal & Compliance

Privacy Policy

ASCND GROUP LTD
Company No. 17512334
Last Updated: October 2026

1. Introduction and Who We Are

ASCND GROUP LTD ("ASCND GROUP", "we", "us", or "our") is committed to protecting and respecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard personal information when you visit our website at www.ascndgrp.com, engage our services, or communicate with us.

ASCND GROUP LTD is a private limited company registered in England and Wales under Company Registration Number 17512334, with its principal operations based in Manchester, United Kingdom. For the purposes of the UK General Data Protection Regulation ("UK GDPR") and the Data Protection Act 2018, ASCND GROUP LTD is the data controller responsible for your personal information.

2. Information We Collect

We may collect, use, store, and transfer different kinds of personal data depending on our relationship with you:

• Identity and Contact Data: Full name, title, business or personal email address, telephone numbers, postal address, company name, and job title.
• Commercial and Transactional Data: Details of services requested, event briefs, AV hire specifications, quotation records, contract documentation, billing addresses, and payment records.
• Event Media Data: Photographs, audio-visual recordings, and live stream footage captured during event production, filming, and broadcasting engagements.
• Technical and Usage Data: Internet protocol (IP) address, browser type and version, time zone setting, operating system, and data on how you navigate and interact with our website.
• Communication Data: Records of your correspondence, enquiries submitted via web forms, email threads, and phone call notes.

3. How We Collect Personal Information

We collect personal information through several channels:

• Direct Interactions: You provide details by filling in forms on our website, emailing us at hello@ascndgrp.com, telephoning 0161 795 7555, or meeting our representatives in person.
• Event Production & On-Site Operations: When you attend, speak at, or participate in events where ASCND GROUP LTD has been contracted to provide production, audio-visual services, photography, or live streaming.
• Automated Technologies: As you navigate www.ascndgrp.com, technical data is collected via cookies, server logs, and tracking technologies.
• Third Parties & Corporate Clients: We may receive your details from event organizers, venues, or business partners who contract our services on your behalf.

4. How We Use Personal Information

We process your personal data for the following commercial purposes:

• To assess project requirements, formulate technical specifications, and issue quotations for event production, AV hire, livestreaming, branding, and web development.
• To perform and deliver our contractual commitments, coordinate on-site logistics, and provide client support.
• To administer client accounts, process billing, issue VAT invoices, and maintain statutory financial records.
• To record, edit, encode, and transmit live-stream broadcasts and produced media content as commissioned.
• To maintain the security, stability, and operational efficiency of our website and digital systems.
• To satisfy our legal, tax, and regulatory compliance obligations in the United Kingdom.

5. Lawful Bases for Processing Under UK GDPR

Under Article 6 of the UK GDPR, we process personal information relying upon one or more of the following lawful bases:

• Contractual Necessity (Article 6(1)(b)): Where processing is necessary to take steps at your request prior to entering into a contract, or to perform our obligations under an active contract.
• Legitimate Interests (Article 6(1)(f)): Where processing is necessary for our legitimate commercial interests (or those of a client or event host), including business management, client relations, site security, and event coverage, provided these interests do not override your fundamental rights.
• Legal Obligation (Article 6(1)(c)): Where processing is necessary to comply with a statutory duty, such as HMRC tax reporting, company accounting, or health and safety legislation.
• Consent (Article 6(1)(a)): Where you have provided clear, affirmative consent for a specific purpose (such as non-essential analytics cookies or direct digital marketing). You have the right to withdraw consent at any time.

6. Website Analytics and Cookies

Our website uses cookies and similar digital technologies to distinguish you from other users, provide smooth navigation, and compile aggregate usage metrics. Cookies are small text files placed on your device by your web browser.

[Analytics & Cookie System Placeholder for Review]: Detailed inventory of active first-party and third-party cookies (including analytical, functionality, and performance tags) subject to confirmation with our digital deployment team.

You may configure your browser to block or alert you about cookies. If you disable cookies, certain interactive features of our website may become inaccessible or fail to function properly.

7. Enquiries, Quotations and Client Communications

When you submit an enquiry via our website, telephone us at 0161 795 7555, or email hello@ascndgrp.com, we record your contact information and enquiry details. This data is utilized exclusively to respond to your query, discuss event specifications, formulate commercial proposals, and maintain business communications.

We do not share prospective client enquiry information with unauthorized third parties or add your details to indiscriminate marketing lists without your consent.

8. Event Photography, Videography and Live Streaming

ASCND GROUP LTD operates as a technical production company providing professional photography, videography, audio recording, and live-streaming services at public and private events.

Photography, filming, and live broadcasts inevitably capture footage of event attendees, keynote speakers, venue visitors, and production staff. In commercial and public event contexts, this processing is typically conducted under the lawful basis of our client's or our own legitimate interests in recording and broadcasting the event, or pursuant to contractual agreements with the event organizer, rather than solely on individual consent.

Where appropriate, event organizers display venue signage advising attendees that recording is taking place. If you have concerns about being photographed or filmed during an event produced by ASCND GROUP LTD, please notify the on-site event coordinator or our production crew.

9. Third Party Service Providers

We engage carefully vetted third-party service providers (data processors) who handle data on our behalf under strict written data processing agreements:

• Cloud hosting, content delivery, and web platform providers [e.g. Webflow, AWS].
• Business communication, email, and digital workspace platforms [e.g. Google Workspace / Microsoft 365].
• Financial accounting, billing, and invoicing software [e.g. Xero / QuickBooks].
• Specialized technical crew, logistics, and equipment logistics partners supporting on-site productions.

All processors are contractually bound to process data solely in accordance with our instructions and to maintain rigorous information security standards.

10. How We Store and Protect Your Information

ASCND GROUP LTD maintains appropriate technical and organizational measures to prevent your personal data from being accidentally lost, unauthorizedly accessed, altered, or disclosed. These measures include encrypted data transmission (SSL/TLS), access controls, multi-factor authentication, and secure cloud storage protocols.

We restrict access to personal information to employees, contractors, and partners who have a genuine business need to know and who are bound by confidentiality duties.

11. How Long We Retain Personal Data

We retain your personal data only for as long as necessary to fulfill the purposes for which it was collected, including legal, accounting, and reporting requirements:

• Client Project & Financial Records: Retained for six (6) years following the conclusion of the contract in accordance with UK statutory tax, VAT, and corporate record-keeping requirements.
• General Enquiries: Where an enquiry does not result in an active contract, records are retained for up to two (2) years to facilitate future discussions, after which they are securely deleted.
• Produced Media & Broadcast Archives: Retained in accordance with client contract terms or archived as historical production records.

12. Sharing and Disclosure of Information

We do not sell, rent, or trade your personal information to third parties. We may disclose your data only in the following controlled circumstances:

• To our trusted contractors, technical specialists, and production crew working directly on your project.
• To professional advisers including legal counsel, auditors, insurers, and banking partners.
• To regulatory bodies, law enforcement, or government authorities where legally obligated under UK law.
• In the event of a sale, merger, or reorganization of ASCND GROUP LTD, subject to confidentiality safeguards.

13. International Data Transfers

As a UK business, our primary data processing takes place within the United Kingdom. When our third-party infrastructure or software providers store data outside the UK or European Economic Area (EEA), we verify that appropriate safeguards are in place.

These safeguards include UK International Data Transfer Agreements (IDTA), standard contractual clauses, or transfers to jurisdictions recognized by the UK Government as providing an adequate level of data protection.

14. Your Rights Under UK GDPR

Under the UK GDPR and Data Protection Act 2018, you possess statutory rights regarding your personal information:

• Right of Access: Request a copy of the personal data we hold about you (Subject Access Request).
• Right to Rectification: Request correction of inaccurate or incomplete personal information.
• Right to Erasure: Request the deletion of your personal data where there is no lawful justification for its retention.
• Right to Restriction: Request that we suspend processing your data in certain scenarios.
• Right to Data Portability: Request transfer of your data in a structured, commonly used digital format.
• Right to Object: Object to processing based on our legitimate interests or direct marketing.
• Right to Withdraw Consent: Withdraw consent at any time where processing was grounded upon consent.

To exercise any of these rights, please contact our data team at hello@ascndgrp.com. We respond to all verified requests within one calendar month without charge.

15. Marketing Communications and Opting Out

We may contact corporate clients and business contacts with relevant sector updates, production showcases, or service notices in compliance with the Privacy and Electronic Communications Regulations (PECR). You may opt out of receiving marketing communications at any time by clicking the unsubscribe link within our emails or by contacting hello@ascndgrp.com.

16. Children's Personal Information

Our website and commercial services are aimed at adult professionals and business representatives. We do not knowingly collect personal information relating to children under 16 through our website. Where event productions involve children (such as educational or community gatherings), explicit parental or school permissions and rigorous safeguarding protocols are established by our clients in advance.

17. External Website Links

Our website may contain hyperlinks to external websites, social platforms, or client portals. ASCND GROUP LTD has no control over and assumes no responsibility for the content, privacy policies, or practices of any third-party websites.

18. Changes to This Privacy Policy

We review and update this Privacy Policy periodically to reflect legal amendments, technological developments, and adjustments to our business operations. Any revisions will be published directly on this page with an updated "Last Updated" date.

19. How to Contact Us

If you have any questions, comments, or requests regarding this Privacy Policy or our data protection practices, please contact us:

ASCND GROUP LTD
Company Registration Number: 17512334
Location: Manchester, United Kingdom
Website: www.ascndgrp.com
Email: hello@ascndgrp.com
Telephone: 0161 795 7555

20. Complaints to the Information Commissioner's Office (ICO)

If you believe that ASCND GROUP LTD has not handled your personal information in accordance with applicable UK data protection laws, you have the right to lodge a complaint with the UK supervisory authority:

Information Commissioner's Office (ICO)
Wycliffe House, Water Lane, Wilmslow, Cheshire, SK9 5AF
Helpline: 0303 123 1113
Website: www.ico.org.uk

We would appreciate the opportunity to address any concerns directly before you approach the regulator, and encourage you to contact us at hello@ascndgrp.com in the first instance.